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Looking for homes? Search everything the web has to offer, right here! Don't miss my Feature Homes. Need local real estate information? I've summarized much of what is important about the Los Angeles real estate market in this site. Need expert advice? No web site, large or small, can take the place of a top Realtor. Not even mine! This site is filled with ways that you can contact me for one-on-one expert help and advice. That's my job. Contact me with confidence! I guarantee your privacy will be respected. And I offer the services on this site for free and without obligation. Why? I want to be YOUR Realtor. As your trusted, professional real estate partner, I will help you find the best home in your area within your price range. And together we will sell your home, for as much as the market will bear, and as quickly as possible. Buying and selling a home is one of the biggest events in your life. As a top Los Angeles Realtor, I have the experience and track record you are looking for. I look forward to helping you. - Darryl Cherniss  
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Pricing >The Value of Your House
One of the sayings from the "gold-rush" days--"Them that's got the gold, sets the price!"--is also a principle that applies to real estate. We say that a house is only worth what someone will pay for it, even though the owner, the bank, and the agent all have their own opinions about the "market value" of a home. In other words, no sale ever takes place until the buyer agrees with the price.
How can sellers arrive at the maximum "fair" price that buyers are willing to pay? Buyers (and appraisers) make their decision based on comparisons. While shopping for a home, buyers will visit many similar homes in their price range and measure the features of each one against the price. They decide which house offers them the maximum value for the price. Buyers do not expect a home to be a "steal" or dramatically under-priced, but they do expect it to be a fair value.
Sellers must determine the value that their home offers in order to arrive at the right price. The real estate agent will advise the sellers what buyers should be willing to pay for their home, but the asking price is set by the seller.
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Darryl Cherniss
Cherniss Group
Keller Williams Realty
439 N. Canon Drive, Penthouse
Beverly Hills, CA 90210
Direct: 310-845-6282.
Fax: 310-432-6401
Mobile: 310-614-6106
AIM/Skype: ChernissGroup
Email: info@chernissgroup.com
Not all agents are created equal. You will see difference and results with my experience combined with my talented team of agents at the Cherniss Group. We strive in service and professionalism. We look forward to working with you.   
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